Octobo is an interactive smart plush that combines educational storybooks, tokens, and apps.

Role  |  Crowdfunding Campaign Manager

Company  |  Thinker-Tinker

Duration  |  2017 - 2018


My Role

As crowdfunding campaign manager, I helped raise $75,000 in funding for Octobo. After building and executing a social media campaign for the smart toy, I managed two simultaneous crowdfunding campaigns on Kickstarter and ZecZec in March 2018. After successfully obtaining funding for the project on both platforms, I helped Octobo acquire partnerships with OpenIDEO and NBC Comcast Universal.

I created and managed the Kickstarter, Indiegogo, BackeKit, and ZecZec campaigns. I built and executed social media strategies to establish brand objectives, improve customer acquisition, and promote our crowdfunding campaign. I created, published, and managed original daily content to engage and acquire followers. Additionally, I provided photography, graphic design, writing, and editing for Octobo's storybooks and app.

Awards & Recognitions

  • Kickstarter "Project's We Love" (2018)

  • alt.ctrl.GDC Official Selection (2016)

  • IndieCade at E3 Official Selection (2016)