Octobo is an interactive smart plush that combines educational storybooks, tokens, and apps.
Role | Crowdfunding Campaign Manager
Company | Thinker-Tinker
Duration | 2017 - 2018
My responsibilities on Octobo included managing the crowdfunding campaign and various social media accounts, as well as providing writing materials, graphic designs, art and design work for the platform.
I created design documents and graphics, and worked with project leads to design the toy's light feedback system. I helped write and edit the language used in the Octobo interactive app, tutorial, and various storybooks.
As crowdfunding campaign manager, I helped raise $75,000 in funding for Octobo. After building and executing a social media campaign for the smart toy, I managed two simultaneous crowdfunding campaigns on Kickstarter and ZecZec in March 2018. After successfully obtaining funding for the project on both platforms, I helped Octobo acquire partnerships with OpenIDEO and NBC Comcast Universal.
I created and managed the Kickstarter, Indiegogo, BackeKit, and ZecZec campaigns. I built and executed social media strategies to establish brand objectives, improve customer acquisition, and promote our crowdfunding campaign. I created, published, and managed original daily content to engage and acquire followers.
Awards & Recognitions
Kickstarter "Project's We Love" (2018)
alt.ctrl.GDC Official Selection (2016)
IndieCade at E3 Official Selection (2016)