Octobo
Octobo is an interactive smart plush that combines educational storybooks, tokens, and apps.
Role | Crowdfunding Campaign Manager
Company | Thinker-Tinker
Duration | 2017 - 2018
As crowdfunding campaign manager, I helped raise $75,000 in funding for Octobo. After building and executing a social media campaign for the smart toy, I managed two simultaneous crowdfunding campaigns on Kickstarter and ZecZec in March 2018. After successfully obtaining funding for the project on both platforms, I helped Octobo acquire partnerships with OpenIDEO and NBC Comcast Universal.
I created and managed the Kickstarter, Indiegogo, BackeKit, and ZecZec campaigns. I built and executed social media strategies to establish brand objectives, improve customer acquisition, and promote our crowdfunding campaign. I created, published, and managed original daily content to engage and acquire followers. Additionally, I provided photography, graphic design, writing, and editing for Octobo's storybooks and app.
Awards & Recognitions
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Kickstarter "Project's We Love" (2018)
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alt.ctrl.GDC Official Selection (2016)
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IndieCade at E3 Official Selection (2016)