My Role

My responsibilities on Octobo included managing the crowdfunding campaign and various social media accounts, as well as providing writing materials, graphic designs, art and design work for the platform.

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I created design documents and graphics, and worked with project leads to design the toy's light feedback system. I helped write and edit the language used in the Octobo interactive app, tutorial, and various storybooks.

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As crowdfunding campaign manager, I helped raise $75,000 in funding for Octobo. After building and executing a social media campaign for the smart toy, I managed two simultaneous crowdfunding campaigns on Kickstarter and ZecZec in March 2018. After successfully obtaining funding for the project on both platforms, I helped Octobo acquire partnerships with OpenIDEO and NBC Comcast Universal.

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I created and managed the Kickstarter, Indiegogo, BackeKit, and ZecZec campaigns. I built and executed social media strategies to establish brand objectives, improve customer acquisition, and promote our crowdfunding campaign. I created, published, and managed original daily content to engage and acquire followers.

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Accolades

• Kickstarter "Project's We Love" (2018)

• alt.ctrl.GDC Official Selection (2016)

• IndieCade at E3 Official Selection (2016)